Role:
Brand Identity, Graphic Design
Old North Club Crest
Old North Track Club required unique and recognizable branding for their club based on vintage sporting tradition. Vintage running singlets and national crests were the main inspiration for this classically styled design.
Background
-Crests are common in traditional track and field team uniforms from local clubs to national level teams.
-These became particularly prominent in the 1950’s and 1960’s a time of great growth for the sport
-This design pays tribute to these traditions and years of growth while also being a unique, effective, and scalable modern branding tool
-All aspects of design are strictly rooted in heraldic tradition from palette to individual elements
Scope
-Develop key aspect of brand identity
-Selection of complimentary palette for visual identity
-Complete additional designs featuring crest
