Role:
Brand Identity / Graphic Design / Art Direction
Stella Ray Branding
Stella Ray is a new apparel company focused on selling vintage inspired graphic shirts and accessories to those looking for retro style in a modern comfortable package. Designs for their brand identity compliment this retro aesthetic with bold typographic choices and disco era themes that scale to any design level.
Background
Name Inspired by Latin stem for star – “Stel”
Stella Ray – Shooting Star
This was a primary feature in the visual identity
Scope:
Project Consisted of:
-Development of the brand’s visual identity
-Creation of a scalable branding identity
-Selection of harmonious color palette that reflected the brand’s needs
-Designs for auxiliary purposes such as packaging, clothing tags, etc.
